A Global Community & Resource Centre for Sustainable Business
As members of this site will know, the team at Earthshine has been researching sustainable business practices over the last two years. The project has successfully unearthed some interesting and…Continue
Started Jul 31, 2011
Welcome to "globalsustainablebusiness.org" the project website and online community established to share the learning and outputs arising from our Global Research Project "In Search of Sustainable…Continue
Started this discussion. Last reply by Steve Prior Apr 26, 2012.
Michael Townsend is the Founder and CEO of Earthshine Solutions, is passionate about promoting the benefits of sustainable business, and author of The Rough Guide to Sustainable Business (forthcoming).
Michael is an engineering graduate and MBA. A business transformation leader with over twenty-five years experience in a range of sectors. Michael has developed “best in class” performance for a range of organisations, including Norwich Union (Aviva) Insurance, Barclays Bank, BAA, British Airways, Mace, The Home Office and Gazeley.
Michael established Earthshine in 2006, to help organisations deliver sustainable business success, through integrating business & sustainability performance to impact on the top/bottom-line, and make the transition to a sustainable, low carbon world.
Earthshine has been working with organisations large and small across UK, Europe and North America, including Aviva, DWP, Life Technologies, LoyaltyOne, Myrtha Pools, Rough Guides, Triodos Bank, Wilson James, and others.
Earthshine established a major not-for-profit global research project in 2009 to help businesses accelerate the transition to a sustainable, low carbon world by improving awareness of best practices and the positive business case for change. Essentially this project aims to make sustainability easy for business to do, and show that it delivers financial results - a ‘no brainer’. More information on the project can be found at The Sustainable Business Lab.
Michael is a regular writer for Sustainable Business magazine and Huffington Post in UK, along with a variety of blog sites and Twitter. Today, he is focused on making The Rough Guide to Sustainable Business one of the most influential books in its field.
Outside the business environment Michael enjoys family life, country living, reading, listening to music and pursuing his lifetime hobby of playing drums, most recently with rock band "The Wishing"!
In Part 3 we explored the need for new organisational formats for our businesses. In the fourth part of our Sustainable Business Strategy series, Mike Townsend delves into ownership models and asks: Can we really be sustainable without addressing the thorny issue of ownership?
Posted on May 21, 2013 at 6:46
In Part 2 we explored a synthesis for how business might develop truly integrated sustainable business strategies. In Part 3, we examine the business-operating formats that will enable us to deliver sustainable success.
"It is not the strongest of the species that survives, nor the most intelligent…Continue
Posted on May 7, 2013 at 13:50
In Part 1 we considered the need for a truly integrated approach to business strategy. This time out we explore a synthesis for how business might adapt its traditional approaches – and rediscover its strategic self.
Posted on March 19, 2013 at 8:30
In my last series for 2degrees, I looked at how Capitalism itself might evolve, in order to create a framework within which sustainable business can become a practical reality.
In this new five-part series, I drop down a level, to explore the development of genuinely sustainable business strategies – from the compelling need, through an…Continue
Posted on March 12, 2013 at 14:00