Earthshine Solutions is pleased to announce the launch of its
Global Research Project “In Search of… Sustainable Business”.
This influential Project seeks to influence and help businesses in
their transition towards a sustainable, low carbon world. The
project will promote greater awareness of the ‘art of the possible’
and the positive business case for change, through highlighting
exemplar case studies from a range of sectors around the world.
“If we can make sustainable business easy to do and show how it
can deliver financial as well as sustainability results, it becomes
a ‘no brainer’”
said Earthshine CEO, Mike
, on launching the initiative.
You can download an overview document here
Global Research Project Overview.pdf
Our Aim: Support the Transition
“There is much talk of business needing to become more
sustainable, as we face a mounting range of drivers, including
climate change, peak oil, legislation, reputational risk,
increasing costs and so on. That businesses need to change is no
longer the debate. The real issue is that businesses need to
overcome the inertia to change if they are to move forward and make
the necessary impact. To do this they need to understand in easy
terms what they could be doing, how it will contribute to the
bigger picture and that it will deliver a robust return,”
Over the last four years Earthshine has been developing models for
what a sustainable business looks like, how it could operate and
benefit, along with a framework to aid the transition to becoming
sustainable. This fundamental R&D provides the starting point
for the project with case studies from around the globe being
tested against the ‘models’, to provide a rich source of
Guidance and toolkits will also be developed to help organisations
make the transition. This knowledge will be shared through an
initial publication “The Rough Guide to Sustainable Business”
(Rough Guides, 2011), the development and sharing of ‘open source’
toolkits and a programme of workshops and seminars.
• Eventually all sectors will be explored, although initial
priority areas include: Construction and he Built Environment,
Energy, Industrials, Retail, Technology and Financial Services.
• A range of territories around the world are included, initially
looking at UK, Europe, Africa, China, Canada and USA – we are
establishing ‘Research Hubs’ in each of these zones.
• Drawing together the general transferable lessons, aswell as the
• Production of guidance and toolkits.
A Clear Difference:
We believe this project has a number of features that make it stand
• Holistic – a complete view of sustainability and impacts; carbon
is not the only issue!
• Efficiency – many of the drivers behind carbon and other GHGs are
the same drivers for other dimensions of sustainability, e.g.
physical waste is also a result of the same processes that produce
C02. We contend that it is more efficient for the organisation to
measure, model and resolve these issues at the same time.
• Enterprise wide– not just a focus on large organisations, we aim
to bring practical value to SMEs and the interface between the
large players and their supply chains.
• Real change – not just what looks good, but learning from cases
where real change in operations has taken place on the ground.
• Business focus – using the language of business, easy to
understand and to do, cut thorough the noise & babble and
enable companies to make good decisions and get on with it.
• Business case – clear and demonstrable results, with a focus on
the financial and other benefits gained, cost benefits realised,
ROI and payback.
• Joined-up approach – our intention is not to duplicate but to
integrate; we are already working hard on this with our growing
range of Project Partners.
What our Partners and Sponsors say
Tobin Aldrich, Director of Fundraising, WWF-UK
”The business choices we make today will shape our opportunities
far into the future. Many companies are seeking advice and support
to help respond to growing consumer demand for environmentally
sound products and services and this project will make a
significant contribution to enhancing business competitiveness
while contributing to our vision of a One Planet Future”
Ian Byers, Head of Marketing and External Affairs Lloyds TSB Commercial
“We are delighted to be supporting this initiative. The
opportunities in our emerging low-carbon economy will only
increase, and businesses are looking for robust and credible advice
and guidance to help them become more sustainable and profitable.
This project is a welcome contribution”